Noosa Weekend

Posted on October 31st, 2008 by Clare Lancaster

I’m off to Noosa for the weekend. Wishing everyone who is courageously taking on the triathlon good luck!

Business Card Boogie

Posted on October 30th, 2008 by Clare Lancaster

I’ve just returned from my local printer with a gorgeous PMS colour for my business cards and corporate branding.
Pantone 485, I hope you become my lucky colour!!
I’ve designed the cards myself with the help of some inspiration and some sound advice. Can’t wait to get them back and see their matte, silky goodness.

66% of Australian businesses are sans website

Posted on October 28th, 2008 by Clare Lancaster

I just found an article on SMH.com.au about businesses who can’t see the value in websites.
“Last week a friend told me that her new business partners don’t see the value in a website that goes beyond a simple display of the business’s contact details.
This friend and her partners are running a services business. They know [...]

Confessions of a girl nerd

Posted on October 28th, 2008 by Clare Lancaster

I love launching new websites, the months of hard work it takes to create and develop pay off when that site is uploaded, emails are sent to tell everyone and the marketing begins. But my favorite part is watching the visitor stats.
I am in love with Google Analytics. I love seeing my SEO kick in [...]

Facebook saves the day

Posted on October 24th, 2008 by Clare Lancaster

Finally! Thanks to the Online Divas Group on Facebook here’s a SMALL sample of the female entreprenuers working it online to profit from the Internet.
Bianca Kristallis: pamperhampergifts.com.au
Jacinta Corke: seniorstays.com.au
Julia Waring: cornflowerinteractive.com.au
Juliette Potter: autochic.com.au
Kate Vandermeer: stylehunter.com.au
Kath Purkis: leblackbook.com.au
Katrina Colla: frockyou.com.au
Kim Hedditch: dummyhalf.com.au
Kirsty Keane: ciaobellatravel.com.au
Krista Eppelstun: mylookbook.com.au
Kylie Little: essentialbaby.com.au
Lara Dall’Alba: destinationstyle.com.au
Lisa Edwards: duckcloth.com.au

Right-o then

Posted on October 24th, 2008 by Clare Lancaster

I thought it would be interesting to see where we’re at in Australia for female online entrepreneurs.
One of the websites I check daily is Smart Company run by Amanda Gome. I searched for “women entrepreneurs online”. Here’s a quote from the second article:
“Despite predictions for more than a decade that female entrepreneurship was on the [...]

Exciting times

Posted on October 22nd, 2008 by Clare Lancaster

It’s always a bit trick trying to find the most exciting and captivating way to start a blog…the first post seems so important!
Luckily, these are exciting times and it’s not hard to find inspiring stories about women starting up businesses online. Every day I’m reading an article or watching an interview on TV about the [...]