The article below outlines the basic website marketing principals and techniques that you should know about if you own or run a website/online business. It is based on over 8 years experience of website marketing on the Internet.
Information you’ll find in this article:
Attracting Quality Visitors
Website Marketing Secrets
Get to Know Your Target Audience
Website Marketing Techniques
Search Marketing [...]
For people starting up an online business or wanting to take their bricks and mortar (or home office) business online.
If you’ve never had a website before this is a good starting point to walk you though what you’ll need, if you’re already developing your website use it as a checklist to see if you’re on [...]
Decided this morning over a banana smoothie that I should put a “basics” series together – with essential info for creating a good website that will attract good visitors that are easy to convert to customers (then how to keep their loyalty for repeat sales).
I figure I’ll do it in two parts – Website Basics [...]
A couple of exciting things happened today:
1. I can *hopefully* mark “find a lawyer who understands the Internet to help with contracts” off my to do list!
2. I managed to spend a bit of time reading this gem of a business book called “The Boss of You“. It’s written by two female entrepreneurs from Vancouver, [...]
It’s a beautiful cool morning here in Brisbane this morning and I was just thinking of all the support that I’ve received through my blog so far. This is my first personal blog and I’m so thankful that people are liking it!
There really is a buzz in the air. So many smart women going after [...]
Plenty of Google News at the moment. Google is set to launch new customised search results, users must be logged in to their Google Account to use it.
Why should you care?
Because 80% of research before purchase is done online. 88.14% of those searches are done using Google. Source: July 08 Hitwise.
Google will soon [...]
Keep an eye out for new themes for your Gmail coming soon. Google are rolling this out gradually but you’ll be able to choose “Themes” in your Settings.
“We wanted to go beyond simple color customization, so out of the 30 odd themes we’re launching today, there’s a shiny theme with chrome styling, another one that [...]
I’m so excited to bring you the first online businesswoman profile. Bianca Kristallis is the owner and director of Pamper Hamper Gifts, a successful Internet business founded in 2004.
Based on her own gift experiences, Bianca knew that there were many time poor consumers who she could help. She created Pamper Hamper Gifts to counter the [...]
You know when something just keeps jumping out at you?
I recently started reading Richard Branson’s Business Stripped Bare and in the intro there is a bit about a young woman who approached Richard in Africa, asking him for a loan to buy a sewing machine.
She needed $300.
She said to him that when he came back [...]
I think Naomi Simson is one of Australia’s great businesswomen – her online business Red Balloon Days is innovative and inspiring. She left a successful corporate career in marketing to creating a business based on fun, who wouldn’t find that inspiring?!
The idea of spending our hard earned money to buy experiences (not things) that will [...]
I've been working online since 2001, started my consultancy in 2008 and am the owner/editor of Women in Business.
I write a regular column for Nett Magazine and am a huge fan of big dreams and big actions. More »
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The November issue of Nett is out now.
Read about how you should think small to make it big by Clare Lancaster.
