Au Revoir 2008!

Posted on December 19th, 2008 by Clare Lancaster

As of today (20/12/08) I won’t be updating till the New Year (12/01/09)!
I’m off to enjoy a three week break in Europe where I’ll be disconnecting, exploring, relaxing and preparing for a brand new year with brand new opportunities.
Wishing everyone a beautiful Christmas/Happy Holidays/New Year break, make the most of it because I think ’09 [...]

The Importance of Package Design

Posted on December 19th, 2008 by Clare Lancaster

I love design, especially product packaging design. If you take the same product and brand it in two different ways, the perception, target market and chances of success for the same product will change.
There’s quite a few online businesses who sell their unique, handmade products – i.e. beauty products, hand creams, homemade candles, jewelry etc.
How [...]

Kath Purkis Founder of Le Black Book

Posted on December 18th, 2008 by Clare Lancaster

Kath Purkis launched Le Black Book in April 2008.
She is a young entrepreneur who had the vision and drive to create one of Australia’s leading luxury online shopping destinations – Le Black Book. Having been recently named a Clinique 2009 IT Girl,  here she talks about the challenges and triumphs of running a successful online [...]

One Day I Want to Work in a House Full of Creative Entrepreneurs

Posted on December 17th, 2008 by Clare Lancaster

Ever since I was a wee lass (read: a grade ten work experience student who landed work with a brilliant small business) I always wanted to work in a beautifully renovated Queenslander close to the city with a group of talented individuals with complementary skills.
We’d each have our own rooms for offices, and basically run [...]

The Little Business Plan That Could

Posted on December 16th, 2008 by Clare Lancaster

It’s safe to say I’m obsessed with Fleetwood Mac right now and I’m sure listening to them in the future will take me back to this time. This line sums up where I’m at – “So today she says, well I’ve changed my mind, that’s a women’s right they say.”
Good. ‘Cause I’ve done it three [...]

Alicia Rozenblum Founder of Alegorie Boutique

Posted on December 15th, 2008 by Clare Lancaster

Today we’re hearing from up and coming online entrepreneur Alicia Rozenblum. Alicia launched her online accessories boutique Alegorie on the 9th of the 9th, 2008 and has since been featured in Frankie, Shop til You Drop and Style Hunter.
Alicia’s background in jewellery retail management and customer service is reflected in her user-focused website with all [...]

The Beauty of Email Marketing For Your Online Business

Posted on December 12th, 2008 by Clare Lancaster

I’ve got Google Alerts set up on my favourite subjects – if you’ve never heard of Google Alerts here’s the low down (did I just say low down? Moving right along…)
You can set an alert so that once a day Google will send an email to you with links to articles/blogs/news items that contain your [...]

Ciao Bella Travel Founders Kirsty Keane and Sarah Tate

Posted on December 9th, 2008 by Clare Lancaster

Today we’re hearing from Kirsty Keane and her sister, Sarah Tate, the Australian businesswomen who founded successful travel accessories shopping website Ciao Bella Travel in November 2006.
Their website is a great example of success through fulfilling a market need supported by excellent customer service.
Another thing to look at is the branding of their self made [...]

36 Must Read Website Marketing Articles

Posted on December 8th, 2008 by Clare Lancaster

I’ve just come across this website called Copyblogger. He’s compiled a list of 36 articles from website marketing, SEO and copywriting blogs that are a must read if you want to attract more visitors to your website or blog.
Here’s a sample:

101 Ways to Build Link Popularity in 2006 | SEO Book
101 Web Marketing Ideas and [...]

Kate Morris – Founder of Adore Beauty

Posted on December 5th, 2008 by Clare Lancaster

This is an interview not to be missed.
Kate is truly an online business pioneer, launching her shopping website adorebeauty.com.au in April 2000.
As the owner of Australia’s most successful hair and beauty shopping website, Kate’s experience and advice to others thinking of starting up an online business is inspiring and insightful.
Enjoy and learn!
P.S. Pay careful attention [...]