By Tweet, She’s Twittering!

Posted on January 29th, 2009 by Clare Lancaster

By now it’s safe to say you’ve heard of Twitter. It’s on the front page of the largest online newspaper today – www.news.com.au so I thought it was time to write a post about it.
Twitter is a micro blogging Web 2.0 service. Sound scary? It’s not.
Essentially, Twitter is a simple tool where you enter short [...]

Building Personal Brand Within the Social Media Landscape – Gary Vaynerchuk

Posted on January 27th, 2009 by Clare Lancaster

Whenever I need a dose of energy or a bit of a spark I watch this video. It rocks my socks.

It’s a good reminder to do what you love, build your reputation to help you become known for it and keep your business hat on if you want to live off it.

Starting up a new business

Posted on January 24th, 2009 by Clare Lancaster

So I’ve been a bit absent from the Blog this week – dedicating my love and attention to Dot Marketing.
After launching last week I’ve been busy getting the word out about the business and making sure that everyone who should know about it – does!
The site has been crawled by Google, I’ve added my listing [...]

Clare Lancaster launches Dot Marketing

Posted on January 15th, 2009 by Clare Lancaster

I’m proud and excited to announce that Dot Marketing is open for business!
Dot Marketing is a website strategy, review and marketing consultancy based in Brisbane, Australia.
I offer services from strategy consulting to SEO, Google Adwords, Email Marketing, Social Media Marketing – and my speciality – Website Reviews. I work with businesses and budgets of all [...]

Google Australia Launch “10 Steps to Promote Your Business Online”

Posted on January 13th, 2009 by Clare Lancaster

Google Australia have launched a new small business initiative “10 Steps to Promote Your Business Online” to help businesses understand basic concepts of online marketing and to promote their paid advertising option – Google Adwords.

Google’s introduction to Search Marketing/Google Adwords is free to use and it’s a nice run down about how to approach your [...]

Back Home

Posted on January 12th, 2009 by Clare Lancaster

Happy New Year!
After spending a couple of days in a jet lagged haze I’m back and ready for this great new year!
Had a brilliant couple of weeks away – was great to see family and friends, we had good weather mostly with a few freezing -7 days thrown in! On our last day in Paris [...]