Thought of the Day #1

Posted on February 24th, 2009 by Clare Lancaster

Link Love Friday

Posted on February 20th, 2009 by Clare Lancaster

Am trying something new today.
I love Twitter. No surprises there.
I also love posting links on Twitter so every Friday I’m going to do a round up of the Tweets with links and post them here.
Let the fun begin!

RT @valeriekhoo Just blogged on my Top 3 networking tips to boost your business http://is.gd/jEMw
Wow. Australian Anthill to [...]

Want to know why you should use Social Media and Internet networking?

Posted on February 19th, 2009 by Clare Lancaster

A few quick thoughts about why businesses/entrepreneurs should get involved in social media and networking like Twitter.

It doesn’t cost any money to use
It can improve customer service, communication and customer loyalty
It can reduce phone calls, drop out rates
It can create a team of evangelists who market via word of mouth for free (priceless)
A conversation is [...]

10 Common Shopping Cart Mistakes

Posted on February 16th, 2009 by Clare Lancaster

Just read an interesting article by Jonathan Crossfield over at Net Registry.
Here’s an overview of 10 common shopping cart mistakes to look out for in 2009.
1. Overcomplicating the process
Keep your shopping cart and checkout process to as few clicks as possible to reduce risk of customers backing out of the purchase.
2. Using a “Buy” button [...]

Women in Business Directory – Add Your Business

Posted on February 13th, 2009 by Clare Lancaster

So I’ve got some exciting news to share. I’ve been working on a project to support something that I’m very passionate about – Women in Business – and today it was released!
I’m proud to announce that Dot Marketing has just launched womeninbusiness.com.au!

Women in Business was developed to promote, celebrate and encourage the minds and businesses [...]

How to Boost Your Online Sales in a Downturn

Posted on February 10th, 2009 by Clare Lancaster

I’ve just finished listening to the latest Smart Company Webinar. A panelist of online business owners and online marketers were discussing “How to boost your online sales in a downturn“.
The general feel of the webinar was to build credability and trust through professional design and customer service.
Here are my notes.
Panelists: Amelie Mills, Campbell Corser, Chris [...]

Bizness Babes – Brisbane Women in Business

Posted on February 10th, 2009 by Clare Lancaster

This is a special announcement for women thinking of starting up a business in Brisbane.
Brisbane City Council, Wise Foundation and Speakout are launching Bizness Babes – a fantastic, flexible and engaging program for young women under 30 to look at starting their own business.
It’s a free program with childcare and transport assistance as well as [...]

How to get Google visitors to your website

Posted on February 2nd, 2009 by Clare Lancaster

Did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google.*
Your website must be found on Google to have a chance of connecting these targeted, high quality visitors to your website.
There are two ways to get visitors from Google.

Using Google Adwords
Using Search Engine Optimisation (SEO)

These two [...]