Has your business got personality?

Posted on August 26th, 2009 by Clare Lancaster

I’m brainstorming content for my new business and this song popped into my head. I think it sums up what you need to do business successfully online.
If you’ve got the goods – something people want and like – you’ve got a good chance.
If you deliver it with personality – from a person – talking [...]

Does Cotton On know about its Social Media failure?

Posted on August 14th, 2009 by Clare Lancaster

If it does – it’s not handling it right. It’s not handling it at all.
In an example of the power of word of mouth online – Australian brand Cotton On is being flamed in social networking site Twitter as I write this.
This morning I noticed a tweet by popular Australian blogger Mia Freedman. “I have [...]

Dan Gilbert talks happiness while Tim Ferriss smashes your fears

Posted on August 10th, 2009 by Clare Lancaster

I stumbled across these two interesting TED video’s from Twitter. I really want to watch them but haven’t had time yet so am posting them here so I have to watch them. In case someone makes a comment. Right.
Dan Gilbert on our mistaken expectations.

From the TED site – “Dan Gilbert believes that, in our ardent, [...]

Rupert Murdoch is wrong

Posted on August 6th, 2009 by Clare Lancaster

I just read a headline titled – “Rupert Murdoch says News Corp will charge for online news.”

Image from Dvorak Uncensored
My instincts say – it won’t work.
The only content that people can charge for online is content that can’t be found elsewhere.
Actually, that’s the wrong way around.
The only content that people will pay for online is [...]