Online business law with Kay Lam-Beattie

Posted on September 28th, 2009 by Clare Lancaster

Kay Lam-Beattie was a godsend who appeared when I was looking to consult with a Lawyer about the legal requirements for my first online business – womeninbusiness.com.au
I wanted to talk to someone who would understand what I needed and advise me about what was required legally, while talking my language when it came to technology [...]

How Dooce is monetising the hate

Posted on September 21st, 2009 by Clare Lancaster

I visited one of my favourite sites this morning – Dooce.
If you don’t know about Dooce yet her story begins with getting fired from her job in 2002 for blogging about her workplace.
I’m browsing through the site and I notice a new button on her menu bar called “Hate”.
I’m intrigued. I know that a lot [...]

The social web for small business

Posted on September 18th, 2009 by Clare Lancaster

View more presentations from Jonathan Crossfield.

This presentation was put together by Jonathan Crossfield – the super talented Marketing Manager of Net Registry and regular contributor to my favourite Nett Magazine.

How to avoid ‘hype’ in your sales copy by Glenn Murray

Posted on September 15th, 2009 by Clare Lancaster

Glenn Murray from Divine Write Copywriting has put together a brilliant post on how to avoid hype in your sales copy.
I’m a true believer that to build trust and reputation for long term business growth online you need to be honest, authentic and offer real value.
Checkout his post now for 18 steps that you can put [...]

Are you sp*mming your customers?

Posted on September 9th, 2009 by Clare Lancaster

The idea of free, direct email contact with your customer base is an exciting prospect for many business owners.
Aside from general good practice rules like not sending your emails too often and keeping to a regular schedule – are you 100% confident that your email marketing abides by Australia’s spam laws?

Interview: James Tuckerman founder of Australian Anthill

Posted on September 7th, 2009 by Clare Lancaster

Today we hear from traditional turned digital publisher – James Tuckerman, founder of Australian Anthill.
Q) You’ve recently stopped printing your magazine and moved to digital publishing. How did you find the response and what benefits have you found from the move?
A) It has been been exciting and slightly sad.

Update – Nett, Panels, Quick Guides & Koshie

Posted on September 4th, 2009 by Clare Lancaster

I’ve been meaning to write an update post for, oh, about 6 weeks now so here it is. There’s been quite a bit happening in my world and I have to say, I’m loving every second of it.
Nett Magazine Columnist
I’ve just become a columnist for Nett Magazine. Yes, just like Carrie Bradshaw – sort of.
Definitely [...]