You win when you stop dreaming and start doing

Posted on October 29th, 2009 by Clare Lancaster

The super early arrival of Christmas trees in our shopping centres has got me thinking about how quickly this year is coming to an end. It’s also got me reflecting on my first ten months of business.
Generally – the first 6 months were incredible – exciting, I got some great exposure, made some fabulous [...]

Chris Guillebeau and Gwen Bell

Posted on October 28th, 2009 by Clare Lancaster

Today I want to introduce you to two people that I’ve been following for a while. They’ve both inspired me and represent ideas that are close to my heart.
Chris Guillebeau and the Art of Non-Conformity

Chris is a writer and traveller – his blog is a place for people living their life according to what’s important [...]

The rise and rise of Information DJ’s

Posted on October 27th, 2009 by Clare Lancaster

My first foray into the world of real time updates was watching the Vice Presidential elections streaming through CNN while watching a live commentary of Twitter users updating in real time next to the video.
It blew me away. I felt like I was watching an historical moment and it gave me goose bumps (I’m a [...]

Social Media Case Study: U2, You Tube and Twitter

Posted on October 26th, 2009 by Clare Lancaster

This case study is so sexy I can hardly stand it.
We’ve got U2 – a huge band – teaming up with You Tube – a huge force in social media – and the community sharing the experience  with each other in real time on Twitter.

In this world first – U2 have broadcasted their Los Angeles [...]

What is a dream hunter?

Posted on October 25th, 2009 by Clare Lancaster

Image credit: SarahR89
I’ve just updated my blog with a new header – in the process I decided to pick three words to describe myself, what this blog is about and what I can offer you as a reader.
Online business owner
Self explanitory – I’m writing about my experience as an online business owner – the objectives, [...]

Whatever your dream is you should go for it

Posted on October 19th, 2009 by Clare Lancaster

Jessica Watson’s ambition is to become the youngest person to sail solo, nonstop and unassisted around the world.
She set sail on the 18th of October. Here she’s interviewed by the current holder of that title – Jesse Martin.
“Whatever your dream is you should go for it – if you really want something you can go [...]

How Seth Godin Markets His Bestselling Books

Posted on October 16th, 2009 by Clare Lancaster

Ideas that spread win.
Free ideas spread better then paid ideas.
The way you monetize it is by selling souvenirs.
If you haven’t got time to watch the whole thing – the good stuff starts around 15 mins in.
Key points

Give people an incentive to talk about your idea – you do this – I’ll do that.
Permission is the [...]

Use Twitter to Further Your Customers Experience

Posted on October 12th, 2009 by Clare Lancaster

“As with any social media platform, Twitter provides an opportunity for fashion marketers to create an experience around their brand that consumers desire to be a part of, encouraging online conversation and providing marketers with an intimate insight into how their brand rests in the heart of their market.” Jessy Cameron.
Just came across this blog [...]

3 Reasons Why I Loved Julie & Julia

Posted on October 11th, 2009 by Clare Lancaster

I just saw the movie Julie & Julia and I loved it to pieces.

Here’s why:
1. It was a story about two very different women who took a leap of faith and put themselves Out There. They were rewarded with satisfaction, direction, happiness and financial independence.
2. Many of you know that I’m busy setting up a [...]

Weekly Wrap-up Email

Posted on October 9th, 2009 by Clare Lancaster

I’ve finally put together an email newsletter. I have been meaning to do it for ages.
It wasn’t a case of procrastination, it was just that I didn’t know what to write about. Then inspiration hit while I was browsing through my Twitter feed one day and admiring all the great business that was going on.
So [...]