Social Media Case Study – Cinderella Wine

Posted on October 8th, 2009 by Clare Lancaster

Cinderella Wine is the latest business venture for the Wine Library group run by Gary Vaynerchuk.
If you haven’t heard of him yet – Gary Vaynerchuk took over his family business and grew it into a 60 million dollar business. He leverages social media tools like Twitter and Facebook to promote his daily video blog about [...]

Online Casinos, SEO and Doing What You Love

Posted on October 7th, 2009 by Clare Lancaster

My first job was as an SEO specialist for an online marketing agency who worked with US and UK gaming clients. And by gaming I mean gambling.
The year was 2001. I’d just studied for three years at Uni (QUT) in a course that was ultra new and focused on new media design – namely, designing [...]

How to sell physical products through your website

Posted on October 1st, 2009 by Clare Lancaster

This is a step by step guide for beginners who want to sell physical products on their website.
Let’s assume you’ve got a product to sell. You might have a physical shop – or not. You don’t need a shopfront to sell a psychical product through your website. You will need a good dose of customer [...]