Came across this list of ways to improve your online marketing results – it’s a great post with practical information that you can implement today. By Fred Schebesta.

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Here are 22 things you can do to improve your online marketing right now that will cost you just time.

1. Practice a Purchase – Get one of your friends, and go onto your website and show them how a customer can go through the process of buying an item or getting in contact with you. Note down all of the things they and you notice during the process, the results might surprise you! Usually there will be 1 change you can make that will increase your conversion by at least 10%.
2. Ask for Feedback - Add a button that says “Can’t find what you are looking for, email us your question”. You are not your customer, let them tell you what they want.
3. Add more keywords to a webpage – Some of your pages may be lacking in keyword density. Login to your CMS and just add a paragraph of text to the pages that are looking a little empty. Remember: Google can’t see images but it can see text, so tell Google what your page is about. Even Google change their logo on their homepage!
4. Change your homepages main image – Make the image users see when they first hit your site something a little fresher. If they are coming back for a second time, nothing is more persuasive than seeing a website is changing and evolving. Its a signal that the website is alive and that the company is reputable.
5. Offer an incentive to your affiliates – Offering an incentive to your affiliates might just give them that extra 10% motivation to spend more time promoting your program. More promotion means more sales.
6. Add a page of content – Write an article and add it to your site. The more pages Google can see on your website, the more chances you have of ranking for any particular keyword. I call this “Buying more tickets to the Google Lottery”!
7. Change the colour of your buy now button as a test – This button might be your main call to action button like “Apply Now”. You are trying to get a bump on your websites conversion. Red = Stop and Green = Go. Are your buttons telling users to stop or go? Copy the best in the business www.amazon.com

Go to 22 Tips to Quickly Improve your Online Marketing Results to read the full list.

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Filed under: Attract good visitors, Tips