The idea of free, direct email contact with your customer base is an exciting prospect for many business owners.

Aside from general good practice rules like not sending your emails too often and keeping to a regular schedule – are you 100% confident that your email marketing abides by Australia’s spam laws?

• Did each person on your mailing list opt-in to receive email communication from you?
• Is your business name, address and contact details listed on each email you send?
• Is there unsubscribe details on each email?
• When people unsubscribe do you have procedures to ensure they are not re-added to the list?

Here’s a practical guide put together by the Australian Government (I know! Crazy!) that explains what you need to do to stay on the right side of the law when it comes to Australia’s Spam Act 2003.

It’s a simple to understand guide and I recommend you take a look if you use email marketing within Australia.

And now, for some jargon.

When I’m dealing with email marketing I always make sure my opt-in process is doubled for extra protection.

“Double opt-in” describes the process of signing up to a mailing list, then confirming your decision to subscribe to that list usually by clicking on link sent through a confirmation email. Most reputable email marketing services handle this automatically.

Related posts:

1. The Beauty of Email Marketing For Your Online Business
2. How to sell physical products through your website
3. Want to know how Google works?
4. Website Basics – What You Need to Get Your Business Online

Filed under: Do good business online, Email Marketing, Tips