How Seth Godin Markets His Bestselling Books

Posted on October 16th, 2009 by Clare Lancaster

Ideas that spread win.
Free ideas spread better then paid ideas.
The way you monetize it is by selling souvenirs.
If you haven’t got time to watch the whole thing – the good stuff starts around 15 mins in.
Key points

Give people an incentive to talk about your idea – you do this – I’ll do that.
Permission is the [...]

Use Twitter to Further Your Customers Experience

Posted on October 12th, 2009 by Clare Lancaster

“As with any social media platform, Twitter provides an opportunity for fashion marketers to create an experience around their brand that consumers desire to be a part of, encouraging online conversation and providing marketers with an intimate insight into how their brand rests in the heart of their market.” Jessy Cameron.
Just came across this blog [...]

22 Tips to Quickly Improve your Online Marketing Results by Freestyle Media

Posted on April 21st, 2009 by Clare Lancaster

Came across this list of ways to improve your online marketing results – it’s a great post with practical information that you can implement today. By Fred Schebesta.
- – – -
Here are 22 things you can do to improve your online marketing right now that will cost you just time.

Practice a Purchase – Get one [...]

Want to know how Google works?

Posted on April 20th, 2009 by Clare Lancaster

There are a few essential things to understand when working with the Internet and this is one of them. Here’s why – of all searches for 4 weeks ending 11/4/09 Google served 91.25% – MSN 4.74% and Yahoo 3.26%. [Source]
If you have a website you need to know the basics of how Google works.
Here goes…
Google [...]

Using Twitter for Business – A Guide for Beginners

Posted on March 19th, 2009 by Clare Lancaster

I’m excited to announce that I’ve just released a simple, easy to follow e-guide to Twitter for small business owners.

The guide was designed to answer the most frequently asked questions I get asked about Twitter by my consulting clients. It teaches you simply what it’s about and how you can use it in these key [...]

Link Love Friday

Posted on February 20th, 2009 by Clare Lancaster

Am trying something new today.
I love Twitter. No surprises there.
I also love posting links on Twitter so every Friday I’m going to do a round up of the Tweets with links and post them here.
Let the fun begin!

RT @valeriekhoo Just blogged on my Top 3 networking tips to boost your business http://is.gd/jEMw
Wow. Australian Anthill to [...]

Want to know why you should use Social Media and Internet networking?

Posted on February 19th, 2009 by Clare Lancaster

A few quick thoughts about why businesses/entrepreneurs should get involved in social media and networking like Twitter.

It doesn’t cost any money to use
It can improve customer service, communication and customer loyalty
It can reduce phone calls, drop out rates
It can create a team of evangelists who market via word of mouth for free (priceless)
A conversation is [...]

How to Boost Your Online Sales in a Downturn

Posted on February 10th, 2009 by Clare Lancaster

I’ve just finished listening to the latest Smart Company Webinar. A panelist of online business owners and online marketers were discussing “How to boost your online sales in a downturn“.
The general feel of the webinar was to build credability and trust through professional design and customer service.
Here are my notes.
Panelists: Amelie Mills, Campbell Corser, Chris [...]

How to get Google visitors to your website

Posted on February 2nd, 2009 by Clare Lancaster

Did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google.*
Your website must be found on Google to have a chance of connecting these targeted, high quality visitors to your website.
There are two ways to get visitors from Google.

Using Google Adwords
Using Search Engine Optimisation (SEO)

These two [...]

Google Australia Launch “10 Steps to Promote Your Business Online”

Posted on January 13th, 2009 by Clare Lancaster

Google Australia have launched a new small business initiative “10 Steps to Promote Your Business Online” to help businesses understand basic concepts of online marketing and to promote their paid advertising option – Google Adwords.

Google’s introduction to Search Marketing/Google Adwords is free to use and it’s a nice run down about how to approach your [...]