This case study is so sexy I can hardly stand it.
We’ve got U2 – a huge band – teaming up with You Tube – a huge force in social media – and the community sharing the experience with each other in real time on Twitter.
In this world first – U2 have broadcasted their Los Angeles [...]
Cinderella Wine is the latest business venture for the Wine Library group run by Gary Vaynerchuk.
If you haven’t heard of him yet – Gary Vaynerchuk took over his family business and grew it into a 60 million dollar business. He leverages social media tools like Twitter and Facebook to promote his daily video blog about [...]
I visited one of my favourite sites this morning – Dooce.
If you don’t know about Dooce yet her story begins with getting fired from her job in 2002 for blogging about her workplace.
I’m browsing through the site and I notice a new button on her menu bar called “Hate”.
I’m intrigued. I know that a lot [...]
If it does – it’s not handling it right. It’s not handling it at all.
In an example of the power of word of mouth online – Australian brand Cotton On is being flamed in social networking site Twitter as I write this.
This morning I noticed a tweet by popular Australian blogger Mia Freedman. “I have [...]
I've been working online since 2001, started my consultancy in 2008 and am the owner/editor of Women in Business.
I write a regular column for Nett Magazine and am a huge fan of big dreams and big actions. More »
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