How to sell physical products through your website

Posted on October 1st, 2009 by Clare Lancaster

This is a step by step guide for beginners who want to sell physical products on their website.
Let’s assume you’ve got a product to sell. You might have a physical shop – or not. You don’t need a shopfront to sell a psychical product through your website. You will need a good dose of customer [...]

10 Common Shopping Cart Mistakes

Posted on February 16th, 2009 by Clare Lancaster

Just read an interesting article by Jonathan Crossfield over at Net Registry.
Here’s an overview of 10 common shopping cart mistakes to look out for in 2009.
1. Overcomplicating the process
Keep your shopping cart and checkout process to as few clicks as possible to reduce risk of customers backing out of the purchase.
2. Using a “Buy” button [...]

How to Boost Your Online Sales in a Downturn

Posted on February 10th, 2009 by Clare Lancaster

I’ve just finished listening to the latest Smart Company Webinar. A panelist of online business owners and online marketers were discussing “How to boost your online sales in a downturn”.
The general feel of the webinar was to build creditability and trust through professional design and customer service.
Here’s my notes.
Panelists: Amelie Mills, Campbell Corser, Chris Thomas, [...]