Are you sp*mming your customers?

Posted on September 9th, 2009 by Clare Lancaster

The idea of free, direct email contact with your customer base is an exciting prospect for many business owners.
Aside from general good practice rules like not sending your emails too often and keeping to a regular schedule – are you 100% confident that your email marketing abides by Australia’s spam laws?

The Beauty of Email Marketing For Your Online Business

Posted on December 12th, 2008 by Clare Lancaster

I’ve got Google Alerts set up on my favourite subjects – if you’ve never heard of Google Alerts here’s the low down (did I just say low down? Moving right along…)
You can set an alert so that once a day Google will send an email to you with links to articles/blogs/news items that contain your [...]

How not to launch a website

Posted on November 11th, 2008 by Clare Lancaster

In the tradition of Trinny and Susannah, here’s a tip about how not to launch a website.
Do not send an email marketing campaign to your subscribers with an image promoting your new website and forget to add a link to the site.
This just arrived in my inbox

Looks good, I love a new website. I went [...]