A Gold Coast Location Independent Experiment

Posted on November 12th, 2009 by Clare Lancaster

I’m writing this post from the sunny Gold Coast – I’ve got views to the beach on one side and views to the shopping Mecca Pacific Fair on the other.
Their proximity has highlighted how important it is to be productive while you’re working away from your usual location. It’s all business – no busyness! If [...]

Information marketing is the future

Posted on November 6th, 2009 by Clare Lancaster

I just came across this video on Mumbrella featuring an interview with Australian Anthill’s founder.
When I interviewed James Tuckerman I was so impressed with what he said that I’ve been keeping an eye on his opinions ever since.
This is probably the best summary I’ve seen yet about where media is heading and how individuals can [...]

Chris Guillebeau and Gwen Bell

Posted on October 28th, 2009 by Clare Lancaster

Today I want to introduce you to two people that I’ve been following for a while. They’ve both inspired me and represent ideas that are close to my heart.
Chris Guillebeau and the Art of Non-Conformity

Chris is a writer and traveller – his blog is a place for people living their life according to what’s important [...]

The rise and rise of Information DJ’s

Posted on October 27th, 2009 by Clare Lancaster

My first foray into the world of real time updates was watching the Vice Presidential elections streaming through CNN while watching a live commentary of Twitter users updating in real time next to the video.
It blew me away. I felt like I was watching an historical moment and it gave me goose bumps (I’m a [...]

How Seth Godin Markets His Bestselling Books

Posted on October 16th, 2009 by Clare Lancaster

Ideas that spread win.
Free ideas spread better then paid ideas.
The way you monetize it is by selling souvenirs.
If you haven’t got time to watch the whole thing – the good stuff starts around 15 mins in.
Key points

Give people an incentive to talk about your idea – you do this – I’ll do that.
Permission is the [...]

Social Media Case Study – Cinderella Wine

Posted on October 8th, 2009 by Clare Lancaster

Cinderella Wine is the latest business venture for the Wine Library group run by Gary Vaynerchuk.
If you haven’t heard of him yet – Gary Vaynerchuk took over his family business and grew it into a 60 million dollar business. He leverages social media tools like Twitter and Facebook to promote his daily video blog about [...]

Online Casinos, SEO and Doing What You Love

Posted on October 7th, 2009 by Clare Lancaster

My first job was as an SEO specialist for an online marketing agency who worked with US and UK gaming clients. And by gaming I mean gambling.
The year was 2001. I’d just studied for three years at Uni (QUT) in a course that was ultra new and focused on new media design – namely, designing [...]

How to sell physical products through your website

Posted on October 1st, 2009 by Clare Lancaster

This is a step by step guide for beginners who want to sell physical products on their website.
Let’s assume you’ve got a product to sell. You might have a physical shop – or not. You don’t need a shopfront to sell a psychical product through your website. You will need a good dose of customer [...]

Online business law with Kay Lam-Beattie

Posted on September 28th, 2009 by Clare Lancaster

Kay Lam-Beattie was a godsend who appeared when I was looking to consult with a Lawyer about the legal requirements for my first online business – womeninbusiness.com.au
I wanted to talk to someone who would understand what I needed and advise me about what was required legally, while talking my language when it came to technology [...]

How Dooce is monetising the hate

Posted on September 21st, 2009 by Clare Lancaster

I visited one of my favourite sites this morning – Dooce.
If you don’t know about Dooce yet her story begins with getting fired from her job in 2002 for blogging about her workplace.
I’m browsing through the site and I notice a new button on her menu bar called “Hate”.
I’m intrigued. I know that a lot [...]