A Gold Coast Location Independent Experiment

Posted on November 12th, 2009 by Clare Lancaster

I’m writing this post from the sunny Gold Coast – I’ve got views to the beach on one side and views to the shopping Mecca Pacific Fair on the other.
Their proximity has highlighted how important it is to be productive while you’re working away from your usual location. It’s all business – no busyness! If [...]

What is a dream hunter?

Posted on October 25th, 2009 by Clare Lancaster

Image credit: SarahR89
I’ve just updated my blog with a new header – in the process I decided to pick three words to describe myself, what this blog is about and what I can offer you as a reader.
Online business owner
Self explanitory – I’m writing about my experience as an online business owner – the objectives, [...]

How Seth Godin Markets His Bestselling Books

Posted on October 16th, 2009 by Clare Lancaster

Ideas that spread win.
Free ideas spread better then paid ideas.
The way you monetize it is by selling souvenirs.
If you haven’t got time to watch the whole thing – the good stuff starts around 15 mins in.
Key points

Give people an incentive to talk about your idea – you do this – I’ll do that.
Permission is the [...]

3 Reasons Why I Loved Julie & Julia

Posted on October 11th, 2009 by Clare Lancaster

I just saw the movie Julie & Julia and I loved it to pieces.

Here’s why:
1. It was a story about two very different women who took a leap of faith and put themselves Out There. They were rewarded with satisfaction, direction, happiness and financial independence.
2. Many of you know that I’m busy setting up a [...]

Online Casinos, SEO and Doing What You Love

Posted on October 7th, 2009 by Clare Lancaster

My first job was as an SEO specialist for an online marketing agency who worked with US and UK gaming clients. And by gaming I mean gambling.
The year was 2001. I’d just studied for three years at Uni (QUT) in a course that was ultra new and focused on new media design – namely, designing [...]

Interview: James Tuckerman founder of Australian Anthill

Posted on September 7th, 2009 by Clare Lancaster

Today we hear from traditional turned digital publisher – James Tuckerman, founder of Australian Anthill.
Q) You’ve recently stopped printing your magazine and moved to digital publishing. How did you find the response and what benefits have you found from the move?
A) It has been been exciting and slightly sad.

Does Cotton On know about its Social Media failure?

Posted on August 14th, 2009 by Clare Lancaster

If it does – it’s not handling it right. It’s not handling it at all.
In an example of the power of word of mouth online – Australian brand Cotton On is being flamed in social networking site Twitter as I write this.
This morning I noticed a tweet by popular Australian blogger Mia Freedman. “I have [...]

Dan Gilbert talks happiness while Tim Ferriss smashes your fears

Posted on August 10th, 2009 by Clare Lancaster

I stumbled across these two interesting TED video’s from Twitter. I really want to watch them but haven’t had time yet so am posting them here so I have to watch them. In case someone makes a comment. Right.
Dan Gilbert on our mistaken expectations.

From the TED site – “Dan Gilbert believes that, in our ardent, [...]

Business Success is Defined By You

Posted on July 24th, 2009 by Clare Lancaster

The quote below sums up perfectly where I am right now on my business journey. I wouldn’t want to be anywhere else.
“It’s not just about making time to travel.
It’s about having an efficient, effective business.
It’s about having a business that aligns with your personal wants and your personal needs.
A business with personality.
A business that [...]

Carrie Choo – Daily Addict

Posted on July 13th, 2009 by Clare Lancaster

Q) Tell us a bit about Daily Addict
There’s this perpetual question of what’s there to do, or where to go? Especially for those of us that are socially active and status-seeking ‘transumers’ (those wanting to collect as many experiences and stories as possible).
We try to answer that and give style-conscious, busy people a daily email [...]