Does Cotton On know about its Social Media failure?

Posted on August 14th, 2009 by Clare Lancaster

If it does – it’s not handling it right. It’s not handling it at all.
In an example of the power of word of mouth online – Australian brand Cotton On is being flamed in social networking site Twitter as I write this.
This morning I noticed a tweet by popular Australian blogger Mia Freedman. “I have [...]

Filed under: Case Studies, Inspiration, Monitoring, Social Media
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