1 SEO Step Every Business Owner Needs to Know

Posted on November 4th, 2009 by Clare Lancaster

Do you know if your website is included in Google?
Are all the pages included or just the homepage?
The first thing your SEO consultant will check when reviewing your website is search engine accessibility.
Here’s why – search engine robots need to be able to crawl through your website before it can start reading your optimised web [...]

Want to know how Google works?

Posted on April 20th, 2009 by Clare Lancaster

There are a few essential things to understand when working with the Internet and this is one of them. Here’s why – of all searches for 4 weeks ending 11/4/09 Google served 91.25% – MSN 4.74% and Yahoo 3.26%. [Source]
If you have a website you need to know the basics of how Google works.
Here goes…
Google [...]

How to get Google visitors to your website

Posted on February 2nd, 2009 by Clare Lancaster

Did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google.*
Your website must be found on Google to have a chance of connecting these targeted, high quality visitors to your website.
There are two ways to get visitors from Google.

Using Google Adwords
Using Search Engine Optimisation (SEO)

These two [...]

Google Australia Launch “10 Steps to Promote Your Business Online”

Posted on January 13th, 2009 by Clare Lancaster

Google Australia have launched a new small business initiative “10 Steps to Promote Your Business Online” to help businesses understand basic concepts of online marketing and to promote their paid advertising option – Google Adwords.

Google’s introduction to Search Marketing/Google Adwords is free to use and it’s a nice run down about how to approach your [...]

Google to launch customised search – how it will affect your website

Posted on November 21st, 2008 by Clare Lancaster

Plenty of Google News at the moment. Google is set to launch new customised search results, users must be logged in to their Google Account to use it.
Why should you care?
Because 80% of research before purchase is done online. 88.14% of those searches are done using Google.  Source: July 08 Hitwise.
Google will soon [...]