Chris Guillebeau and Gwen Bell

Posted on October 28th, 2009 by Clare Lancaster

Today I want to introduce you to two people that I’ve been following for a while. They’ve both inspired me and represent ideas that are close to my heart.
Chris Guillebeau and the Art of Non-Conformity

Chris is a writer and traveller – his blog is a place for people living their life according to what’s important [...]

The rise and rise of Information DJ’s

Posted on October 27th, 2009 by Clare Lancaster

My first foray into the world of real time updates was watching the Vice Presidential elections streaming through CNN while watching a live commentary of Twitter users updating in real time next to the video.
It blew me away. I felt like I was watching an historical moment and it gave me goose bumps (I’m a [...]

Social Media Case Study: U2, You Tube and Twitter

Posted on October 26th, 2009 by Clare Lancaster

This case study is so sexy I can hardly stand it.
We’ve got U2 – a huge band – teaming up with You Tube – a huge force in social media – and the community sharing the experience  with each other in real time on Twitter.

In this world first – U2 have broadcasted their Los Angeles [...]

The social web for small business

Posted on September 18th, 2009 by Clare Lancaster

View more presentations from Jonathan Crossfield.

This presentation was put together by Jonathan Crossfield – the super talented Marketing Manager of Net Registry and regular contributor to my favourite Nett Magazine.

Does Cotton On know about its Social Media failure?

Posted on August 14th, 2009 by Clare Lancaster

If it does – it’s not handling it right. It’s not handling it at all.
In an example of the power of word of mouth online – Australian brand Cotton On is being flamed in social networking site Twitter as I write this.
This morning I noticed a tweet by popular Australian blogger Mia Freedman. “I have [...]

Social Media is just the Internet – Now

Posted on June 9th, 2009 by Clare Lancaster

I got introduced yesterday as Clare, who works in Social Media.
I thought – hang on, I work online but not exclusively in social media – then I thought to myself – aren’t they the same thing?
Social media really just describes the way that people use and behave on the internet now.
If there’s anything “new” about [...]

Hello to Virgin Blue Voyeur & Dynamic Business Magazine Readers

Posted on April 30th, 2009 by Clare Lancaster

Welcome to readers of Virgin Blue Voyeur Magazine (p84-88) or the equally fabulous Dynamic Business Magazine.
Thanks for visiting – let me introduce myself and show you around.
My name is Clare Lancaster – I created my first website in 1995 and was using ‘social networking’ in 1996. I studied Communication Design at QUT in 1998 and [...]

Gary Vaynerchuck on how Businesses should be using Twitter

Posted on March 21st, 2009 by Clare Lancaster

In his latest video Gary Vaynerchuck (@garyvee) talks about how Twitter is going to make money and how businesses should be using Twitter right now.
“search.twitter.com is now arguably the most important website for any business.” Watch this 2 min video – it’s worth it.

Using Twitter for Business – A Guide for Beginners

Posted on March 19th, 2009 by Clare Lancaster

I’m excited to announce that I’ve just released a simple, easy to follow e-guide to Twitter for small business owners.

The guide was designed to answer the most frequently asked questions I get asked about Twitter by my consulting clients. It teaches you simply what it’s about and how you can use it in these key [...]

Is Following a Business on Twitter the Ultimate Opt-In?

Posted on March 19th, 2009 by Clare Lancaster

Twitter has been gaining popularity for months now in Australia, and it seems every day there are more and more articles popping up that mention Twitter – what it is, how you use it and now, what you can use it for.
I’ve found participating on Twitter to be an incredible experience – both personally and [...]