Want to know why you should use Social Media and Internet networking?

Posted on February 19th, 2009 by Clare Lancaster

A few quick thoughts about why businesses/entrepreneurs should get involved in social media and networking like Twitter.

It doesn’t cost any money to use
It can improve customer service, communication and customer loyalty
It can reduce phone calls, drop out rates
It can create a team of evangelists who market via word of mouth for free (priceless)
A conversation is [...]

By Tweet, She’s Twittering!

Posted on January 29th, 2009 by Clare Lancaster

By now it’s safe to say you’ve heard of Twitter. It’s on the front page of the largest online newspaper today – www.news.com.au so I thought it was time to write a post about it.
Twitter is a micro blogging Web 2.0 service. Sound scary? It’s not.
Essentially, Twitter is a simple tool where you enter short [...]