How Dooce is monetising the hate

Posted on September 21st, 2009 by Clare Lancaster

I visited one of my favourite sites this morning – Dooce.
If you don’t know about Dooce yet her story begins with getting fired from her job in 2002 for blogging about her workplace.
I’m browsing through the site and I notice a new button on her menu bar called “Hate”.
I’m intrigued. I know that a lot [...]

Affiliate Site Experiment

Posted on June 23rd, 2009 by Clare Lancaster

I launched an affiliate site over the weekend. It was a bit of an experiment for me and I wanted to write down the process and results.
A couple of months ago on a whim I registered the domain (shut your eyes if you are offended easily) stopwatchingfuckinglost.com after talking about Gary Vaynerchuk to some of [...]

Google Australia Launch “10 Steps to Promote Your Business Online”

Posted on January 13th, 2009 by Clare Lancaster

Google Australia have launched a new small business initiative “10 Steps to Promote Your Business Online” to help businesses understand basic concepts of online marketing and to promote their paid advertising option – Google Adwords.

Google’s introduction to Search Marketing/Google Adwords is free to use and it’s a nice run down about how to approach your [...]

The Importance of Package Design

Posted on December 19th, 2008 by Clare Lancaster

I love design, especially product packaging design. If you take the same product and brand it in two different ways, the perception, target market and chances of success for the same product will change.
There’s quite a few online businesses who sell their unique, handmade products – i.e. beauty products, hand creams, homemade candles, jewelry etc.
How [...]