Information marketing is the future

Posted on November 6th, 2009 by Clare Lancaster

I just came across this video on Mumbrella featuring an interview with Australian Anthill’s founder.
When I interviewed James Tuckerman I was so impressed with what he said that I’ve been keeping an eye on his opinions ever since.
This is probably the best summary I’ve seen yet about where media is heading and how individuals can [...]

1 SEO Step Every Business Owner Needs to Know

Posted on November 4th, 2009 by Clare Lancaster

Do you know if your website is included in Google?
Are all the pages included or just the homepage?
The first thing your SEO consultant will check when reviewing your website is search engine accessibility.
Here’s why – search engine robots need to be able to crawl through your website before it can start reading your optimised web [...]

How Seth Godin Markets His Bestselling Books

Posted on October 16th, 2009 by Clare Lancaster

Ideas that spread win.
Free ideas spread better then paid ideas.
The way you monetize it is by selling souvenirs.
If you haven’t got time to watch the whole thing – the good stuff starts around 15 mins in.
Key points

Give people an incentive to talk about your idea – you do this – I’ll do that.
Permission is the [...]

How to sell physical products through your website

Posted on October 1st, 2009 by Clare Lancaster

This is a step by step guide for beginners who want to sell physical products on their website.
Let’s assume you’ve got a product to sell. You might have a physical shop – or not. You don’t need a shopfront to sell a psychical product through your website. You will need a good dose of customer [...]

The social web for small business

Posted on September 18th, 2009 by Clare Lancaster

View more presentations from Jonathan Crossfield.

This presentation was put together by Jonathan Crossfield – the super talented Marketing Manager of Net Registry and regular contributor to my favourite Nett Magazine.

How to avoid ‘hype’ in your sales copy by Glenn Murray

Posted on September 15th, 2009 by Clare Lancaster

Glenn Murray from Divine Write Copywriting has put together a brilliant post on how to avoid hype in your sales copy.
I’m a true believer that to build trust and reputation for long term business growth online you need to be honest, authentic and offer real value.
Checkout his post now for 18 steps that you can put [...]

Are you sp*mming your customers?

Posted on September 9th, 2009 by Clare Lancaster

The idea of free, direct email contact with your customer base is an exciting prospect for many business owners.
Aside from general good practice rules like not sending your emails too often and keeping to a regular schedule – are you 100% confident that your email marketing abides by Australia’s spam laws?

Has your business got personality?

Posted on August 26th, 2009 by Clare Lancaster

I’m brainstorming content for my new business and this song popped into my head. I think it sums up what you need to do business successfully online.
If you’ve got the goods – something people want and like – you’ve got a good chance.
If you deliver it with personality – from a person – talking [...]

Twitter scenario #1 – too much, too soon.

Posted on July 9th, 2009 by Clare Lancaster

I love observing how people use Twitter. There’s a million and one ways to use that little update box and create your network. Here’s one example.
I just got a new Twitter follow.
My notification email said that authorj was following 782 people and had 162 people following him. From past experience this usually indicates a spambot. [...]

Social Media is just the Internet – Now

Posted on June 9th, 2009 by Clare Lancaster

I got introduced yesterday as Clare, who works in Social Media.
I thought – hang on, I work online but not exclusively in social media – then I thought to myself – aren’t they the same thing?
Social media really just describes the way that people use and behave on the internet now.
If there’s anything “new” about [...]