We are living in a hyper connected world where the huge amount of information being created has never been easier to access.
The presentation below was created by Karl Fisch and modified by Scott McLeod – called Globalization & The Information Age – it is an interesting look at where we are now and gives us [...]
Came across this list of ways to improve your online marketing results – it’s a great post with practical information that you can implement today. By Fred Schebesta.
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Here are 22 things you can do to improve your online marketing right now that will cost you just time.
Practice a Purchase – Get one [...]
There are a few essential things to understand when working with the Internet and this is one of them. Here’s why – of all searches for 4 weeks ending 11/4/09 Google served 91.25% – MSN 4.74% and Yahoo 3.26%. [Source]
If you have a website you need to know the basics of how Google works.
Here goes…
Google [...]
Ann Nolan is the founder of babysitterdirectory.com.au – a successful online business started in June 2008 that connects Australian based parents with quality babysitters and nannies.
The site has been launched in beta since June 2008 and there has been no charges for babysitters, parents or nannies to use the site. But from Friday 4 April, [...]
In his latest video Gary Vaynerchuck (@garyvee) talks about how Twitter is going to make money and how businesses should be using Twitter right now.
“search.twitter.com is now arguably the most important website for any business.” Watch this 2 min video – it’s worth it.
I’m excited to announce that I’ve just released a simple, easy to follow e-guide to Twitter for small business owners.
The guide was designed to answer the most frequently asked questions I get asked about Twitter by my consulting clients. It teaches you simply what it’s about and how you can use it in these key [...]
Just read an interesting article by Jonathan Crossfield over at Net Registry.
Here’s an overview of 10 common shopping cart mistakes to look out for in 2009.
1. Overcomplicating the process
Keep your shopping cart and checkout process to as few clicks as possible to reduce risk of customers backing out of the purchase.
2. Using a “Buy” button [...]
I’ve just finished listening to the latest Smart Company Webinar. A panelist of online business owners and online marketers were discussing “How to boost your online sales in a downturn“.
The general feel of the webinar was to build credability and trust through professional design and customer service.
Here are my notes.
Panelists: Amelie Mills, Campbell Corser, Chris [...]
Did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google.*
Your website must be found on Google to have a chance of connecting these targeted, high quality visitors to your website.
There are two ways to get visitors from Google.
Using Google Adwords
Using Search Engine Optimisation (SEO)
These two [...]
Kath Purkis launched Le Black Book in April 2008.
She is a young entrepreneur who had the vision and drive to create one of Australia’s leading luxury online shopping destinations – Le Black Book. Having been recently named a Clinique 2009 IT Girl, here she talks about the challenges and triumphs of running a successful online [...]
I've been working online since 2001, started my consultancy in 2008 and am the owner/editor of Women in Business.
I write a regular column for Nett Magazine and am a huge fan of big dreams and big actions. More »
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