Alicia Rozenblum Founder of Alegorie Boutique

Posted on December 15th, 2008 by Clare Lancaster

Today we’re hearing from up and coming online entrepreneur Alicia Rozenblum. Alicia launched her online accessories boutique Alegorie on the 9th of the 9th, 2008 and has since been featured in Frankie, Shop til You Drop and Style Hunter.
Alicia’s background in jewellery retail management and customer service is reflected in her user-focused website with all [...]

The Beauty of Email Marketing For Your Online Business

Posted on December 12th, 2008 by Clare Lancaster

I’ve got Google Alerts set up on my favourite subjects – if you’ve never heard of Google Alerts here’s the low down (did I just say low down? Moving right along…)
You can set an alert so that once a day Google will send an email to you with links to articles/blogs/news items that contain your [...]

Ciao Bella Travel Founders Kirsty Keane and Sarah Tate

Posted on December 9th, 2008 by Clare Lancaster

Today we’re hearing from Kirsty Keane and her sister, Sarah Tate, the Australian businesswomen who founded successful travel accessories shopping website Ciao Bella Travel in November 2006.
Their website is a great example of success through fulfilling a market need supported by excellent customer service.
Another thing to look at is the branding of their self made [...]

36 Must Read Website Marketing Articles

Posted on December 8th, 2008 by Clare Lancaster

I’ve just come across this website called Copyblogger. He’s compiled a list of 36 articles from website marketing, SEO and copywriting blogs that are a must read if you want to attract more visitors to your website or blog.
Here’s a sample:

101 Ways to Build Link Popularity in 2006 | SEO Book
101 Web Marketing Ideas and [...]

Kate Morris – Founder of Adore Beauty

Posted on December 5th, 2008 by Clare Lancaster

This is an interview not to be missed.
Kate is truly an online business pioneer, launching her shopping website adorebeauty.com.au in April 2000.
As the owner of Australia’s most successful hair and beauty shopping website, Kate’s experience and advice to others thinking of starting up an online business is inspiring and insightful.
Enjoy and learn!
P.S. Pay careful attention [...]

Website Marketing Basics – Getting Visitors to Your Website

Posted on November 28th, 2008 by Clare Lancaster

The article below outlines the basic website marketing principals and techniques that you should know about if you own or run a website/online business. It is based on over 8 years experience of website marketing on the Internet.
Information you’ll find in this article:

Attracting Quality Visitors
Website Marketing Secrets
Get to Know Your Target Audience
Website Marketing Techniques
Search Marketing [...]

Website Basics – What You Need to Get Your Business Online

Posted on November 26th, 2008 by Clare Lancaster

For people starting up an online business or wanting to take their bricks and mortar (or home office) business online.
If you’ve never had a website before this is a good starting point to walk you though what you’ll need, if you’re already developing your website use it as a checklist to see if you’re on [...]

Website & Website Marketing Basics

Posted on November 26th, 2008 by Clare Lancaster

Decided this morning over a banana smoothie that I should put a “basics” series together – with essential info for creating a good website that will attract good visitors that are easy to convert to customers (then how to keep their loyalty for repeat sales).
I figure I’ll do it in two parts – Website Basics [...]

Google to launch customised search – how it will affect your website

Posted on November 21st, 2008 by Clare Lancaster

Plenty of Google News at the moment. Google is set to launch new customised search results, users must be logged in to their Google Account to use it.
Why should you care?
Because 80% of research before purchase is done online. 88.14% of those searches are done using Google.  Source: July 08 Hitwise.
Google will soon [...]

New Gmail Themes

Posted on November 20th, 2008 by Clare Lancaster

Keep an eye out for new themes for your Gmail coming soon.  Google are rolling this out gradually but you’ll be able to choose “Themes” in your Settings.
“We wanted to go beyond simple color customization, so out of the 30 odd themes we’re launching today, there’s a shiny theme with chrome styling, another one that [...]