How to use Twitter for business

Posted on February 28th, 2010 by Clare Lancaster

$17.95 AUD | 27 pages | 1.7Mb | PDF
How to use Twitter for business
The rise in popularity of Twitter means that business can no longer ignore this social media platform.
This article teaches you how to use Twitter for business to increase website visitors, leads & sales by connecting with people. Note: This article is an [...]

Twitter scenario #1 – too much, too soon.

Posted on July 9th, 2009 by Clare Lancaster

I love observing how people use Twitter. There’s a million and one ways to use that little update box and create your network. Here’s one example.
I just got a new Twitter follow.
My notification email said that authorj was following 782 people and had 162 people following him. From past experience this usually indicates a spambot. [...]

Hello to Virgin Blue Voyeur & Dynamic Business Magazine Readers

Posted on April 30th, 2009 by Clare Lancaster

Welcome to readers of Virgin Blue Voyeur Magazine (p84-88) or the equally fabulous Dynamic Business Magazine.
Thanks for visiting – let me introduce myself and show you around.
My name is Clare Lancaster – I created my first website in 1995 and was using ‘social networking’ in 1996. I studied Communication Design at QUT in 1998 and [...]

Twitter for Business E-book Review

Posted on April 22nd, 2009 by Clare Lancaster

The first review of my e-book has just come through!
Head over to Crane Factory to read Paul’s review of my e-book (and why you it’s so awesome and you should buy it and tell all your friends about it)

He talks about how it helped him and features a little quote from me.
Don’t forget about your [...]

A peek behind the scenes of twitterguide.com.au & the Twitter for Business E-book

Posted on April 16th, 2009 by Clare Lancaster

I thought that some people might find it interesting to hear the story behind the creation of my first E-book “Using Twitter for Business” and the development of the accompanying website – twitterguide.com.au.
Concept
As I move more and more into developing my own projects I wanted a way to still offer my knowledge to those who [...]

Gary Vaynerchuck on how Businesses should be using Twitter

Posted on March 21st, 2009 by Clare Lancaster

In his latest video Gary Vaynerchuck (@garyvee) talks about how Twitter is going to make money and how businesses should be using Twitter right now.
“search.twitter.com is now arguably the most important website for any business.” Watch this 2 min video – it’s worth it.

Using Twitter for Business – A Guide for Beginners

Posted on March 19th, 2009 by Clare Lancaster

I’m excited to announce that I’ve just released a simple, easy to follow e-guide to Twitter for small business owners.

The guide was designed to answer the most frequently asked questions I get asked about Twitter by my consulting clients. It teaches you simply what it’s about and how you can use it in these key [...]

Is Following a Business on Twitter the Ultimate Opt-In?

Posted on March 19th, 2009 by Clare Lancaster

Twitter has been gaining popularity for months now in Australia, and it seems every day there are more and more articles popping up that mention Twitter – what it is, how you use it and now, what you can use it for.
I’ve found participating on Twitter to be an incredible experience – both personally and [...]

Want to know why you should use Social Media and Internet networking?

Posted on February 19th, 2009 by Clare Lancaster

A few quick thoughts about why businesses/entrepreneurs should get involved in social media and networking like Twitter.

It doesn’t cost any money to use
It can improve customer service, communication and customer loyalty
It can reduce phone calls, drop out rates
It can create a team of evangelists who market via word of mouth for free (priceless)
A conversation is [...]

By Tweet, She’s Twittering!

Posted on January 29th, 2009 by Clare Lancaster

By now it’s safe to say you’ve heard of Twitter. It’s on the front page of the largest online newspaper today – www.news.com.au so I thought it was time to write a post about it.
Twitter is a micro blogging Web 2.0 service. Sound scary? It’s not.
Essentially, Twitter is a simple tool where you enter short [...]