Google Australia have launched a new small business initiative “10 Steps to Promote Your Business Online” to help businesses understand basic concepts of online marketing and to promote their paid advertising option – Google Adwords.

Google’s introduction to Search Marketing/Google Adwords is free to use and it’s a nice run down about how to approach your website for business and get into an online marketing mindset.

While Google have defined Google Adwords as “Search Marketing” there are actually two forms of search marketing – SEO and Paid Search Advertising.

Google Adwords is a type of Paid Search Advertising. You pay to advertise your website with a short piece of text and your website link – the ads are displayed down the right hand side of search results.

You can decide when your text ad is displayed by selecting keywords you want your ad to appear with.

Advertising using Google Adwords means that you can immediately connect your website with visitors who are searching for keywords relevant to your business.

SEO on the other hand delivers free high quality visitors from Google. While the results are not immediate and the initial outlay is more than Adwords, the return on investment is much higher.

Visit: http://www.10searchmarketingsteps.com.au/ to test it out.

Related posts:

1. How to get Google visitors to your website
2. Google to launch customised search – how it will affect your website
3. Want to know how Google works?
4. Website Marketing Basics – Getting Visitors to Your Website
5. 1 SEO Step Every Business Owner Needs to Know

Filed under: Attract good visitors, Search Engine Optimisation (SEO), Strategies