In the tradition of Trinny and Susannah, here’s a tip about how not to launch a website.

Do not send an email marketing campaign to your subscribers with an image promoting your new website and forget to add a link to the site.

This just arrived in my inbox

Looks good, I love a new website. I went to click on the image and it’s not clickable. I looked over the image to find a clickable link to the new website – no luck.

Number one rule of email marketing – always include a link back to your website, don’t make it hard to visit. Closely related to the number one rule of websites – don’t make your visitors think [about what they have to do next or they'll click back].

I had time to click, I didn’t have time to open up a new browser window and type in the URL.

Either someone at County Road is kicking themselves for sending out the email without a link to the website (oh noes!) or they should really look into getting some email marketing help.

Related posts:

1. Google to launch customised search – how it will affect your website
2. Organising a website launch competition
3. Google Australia Launch “10 Steps to Promote Your Business Online”
4. Website Marketing Basics – Getting Visitors to Your Website
5. How to get Google visitors to your website

Filed under: Email Marketing