How Seth Godin Markets His Bestselling Books

Posted on October 16th, 2009 by Clare Lancaster

Ideas that spread win.

Free ideas spread better then paid ideas.

The way you monetize it is by selling souvenirs.

If you haven’t got time to watch the whole thing – the good stuff starts around 15 mins in.

Key points

  • Give people an incentive to talk about your idea – you do this – I’ll do that.
  • Permission is the asset you should be working to create online – through blog readers, email list, followers, fans – anything opt-in.
  • Don’t find readers for your words – create words for your readers.
  • Make people care about you – by giving them what they want.

Links mentioned

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