Australian online business articles by Clare Lancaster | Clare Lancaster: One woman's adventures in online business and life

In the Media

Here’s a selection of articles that I’ve written for Australian business magazines, my monthly Nett Magazine columns and mentions in the media.

	30 Women Entrepreneurs to Follow on Twitter Forbes.com \| November ‘09 I was featured in Forbes.com as one of 30 entrepreneurs to follow on Twitter – the only Australian to appear on the list. Read the article.
	Think Small to Make it Big Nett Magazine \| November ‘09 Trying to get to number one? You’re wasting your time. I learned the hard way that you’re better off targeting specific customers looking for particular things. Read about the discovery that changed my online strategy forever. Read the article
	Tweeting Their Brands ABC International \| October ‘09 I was interviewed for an international ABC broadcast story called “Tweeting their brands”. The interview was broadcast via television and radio to 41 countries in the Asia Pacific region.View the television interview or listen to the radio broadcast.
	Is Your Website Ready For Social Media? Nett Magazine \| October ‘09 I’m almost afraid to ask: is your website stuck in the online brochure phase? Perhaps you created it a few years ago when having a website was considered just another marketing activity to check off the list. If so, perhaps it’s time to update. Read the article
	Boost Your Care Factor Nett Magazine \| September ‘09 The secret to success in online business is gaining people’s trust. Luckily, that’s a lot cheaper and easier to do than running big ad campaigns or hard selling. Doing business online is personal… Read the article
	Five Lessons From The Chook Shed Nett Magazine \| August ‘09 “Sorry, I can’t email you – the person who knows how to use the computer isn’t here today.” I heard these words when I traded in a job at an ASX-listed domain name trading company for a position in the family business selling… Read the article
	My Twitter Experiment Virgin Blue Voyeur \| May ‘09 Twitter-savvy businesswoman Clare Lancaster gives Glenn Wheeler some valuable but no-nonsense advice on how he could tweak his Tweets for better blogging and a better business. Read the article (3.8Mb)
	Social Media for Beginners Dynamic Business \| May ‘09 If you think Twitter and Facebook are just for teenagers, you’re missing a massive trick. If you’re still not up to speed, here’s a guide to what Web 2.0 can do for your business. Read the article (1Mb)