I got introduced yesterday as Clare, who works in Social Media.

I thought – hang on, I work online but not exclusively in social media – then I thought to myself – aren’t they the same thing?

Social media really just describes the way that people use and behave on the internet now.

If there’s anything “new” about it it’s that the term Social Media signifies that there has been a shift in behaviour and the technology developed to facilitate that behaviour.

So what does this mean for business? The way you interact and use the internet needs to be examined – for business growth and to keep up with expectations of users.

The most significant change for most businesses includes the fundamental shift in thinking about marketing using Social Media/the internet in it’s current state – that is to realise that Social Media has given people a voice that is more immediate and far reaching then ever before.

Your brand is not so much “your” brand as it is your audience’s brand to do with it what they will.

Be prepared.

Related posts:

1. Want to know why you should use Social Media and Internet networking?
2. Does Cotton On know about its Social Media failure?
3. Social Media Case Study: U2, You Tube and Twitter
4. Social Media Case Study – Cinderella Wine
5. The social web for small business

Filed under: Do good business online, Social Media, Tips