“As with any social media platform, Twitter provides an opportunity for fashion marketers to create an experience around their brand that consumers desire to be a part of, encouraging online conversation and providing marketers with an intimate insight into how their brand rests in the heart of their market.” Jessy Cameron.

Just came across this blog and thought the statement above really sums up why businesses should be on Twitter -

• Create an experience that customers want to be a part of
• Start and become part of conversations and
• Observe feedback from your target market.

All this – for free.

Related posts:

1. Is Following a Business on Twitter the Ultimate Opt-In?
2. Are you sp*mming your customers?

Filed under: Attract good visitors